Randall Rothenberg: Where the Suckers Moon: The Life and Death of an Advertising Campaign
Pat Fallon: Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
Marty Neumeier: Zag: The Number One Strategy of High-Performance Brands
Malcolm Gladwell: The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell: Blink: The Power of Thinking Without Thinking
Jonathan Bond: Under the Radar: Talking to Today's Cynical Consumer
Jon Steel: Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
Jon Steel: Truth, Lies and Advertising : The Art of Account Planning
Douglas Atkin: The Culting of Brands: When Customers Become True Believers
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